{"id":3,"date":"2025-11-27T08:30:51","date_gmt":"2025-11-27T08:30:51","guid":{"rendered":"https:\/\/pmarches.lpmiaw.univ-lr.fr\/wordpress3\/?page_id=3"},"modified":"2025-12-12T12:22:56","modified_gmt":"2025-12-12T12:22:56","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/pmarches.lpmiaw.univ-lr.fr\/wordpress3\/privacy-policy\/","title":{"rendered":"Politique de confidentialit\u00e9"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>POLITIQUE DE CONFIDENTIALIT\u00c9<\/strong><\/h2>\n\n\n\n<p>Derni\u00e8re mise \u00e0 jour :\u00a0 D\u00e9cembre <strong>2025<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Introduction<\/strong><\/h2>\n\n\n\n<p>La pr\u00e9sente politique de confidentialit\u00e9 d\u00e9crit la mani\u00e8re dont&nbsp;<strong>Maison Matcha Simplement Essentiel<\/strong>&nbsp;(ci-apr\u00e8s \u201cnous\u201d ou \u201cla Soci\u00e9t\u00e9\u201d) collecte, utilise, prot\u00e8ge et partage les donn\u00e9es personnelles des utilisateurs du site :<\/p>\n\n\n\n<p>\u27a1\ufe0f&nbsp;<strong><a href=\"https:\/\/pmarches.lpmiaw.univ-lr.fr\/wordpress3\/\">https:\/\/pmarches.lpmiaw.univ-lr.fr\/wordpress3\/<\/a><\/strong><\/p>\n\n\n\n<p>Nous nous engageons \u00e0 respecter le&nbsp;<strong>R\u00e8glement G\u00e9n\u00e9ral sur la Protection des Donn\u00e9es (RGPD)<\/strong>&nbsp;et les lois fran\u00e7aises applicables.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>2. Responsable du traitement<\/strong><\/h1>\n\n\n\n<p>Le responsable du traitement des donn\u00e9es est :<\/p>\n\n\n\n<p><strong>SAS MAISON MATCHA<\/strong><br>39 Rue Fran\u00e7ois de Vaux de Foletier<br>Email :&nbsp;<strong><a>contact@maisonmatcha.fr<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>3. Donn\u00e9es collect\u00e9es<\/strong><\/h1>\n\n\n\n<p>Nous collectons diff\u00e9rentes cat\u00e9gories de donn\u00e9es dans le cadre de l&rsquo;utilisation du site :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A. Donn\u00e9es collect\u00e9es automatiquement<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adresse IP<\/li>\n\n\n\n<li>Navigateur utilis\u00e9<\/li>\n\n\n\n<li>Pages consult\u00e9es<\/li>\n\n\n\n<li>Cookies et traceurs<\/li>\n\n\n\n<li>Identifiants techniques (via Google Analytics ou \u00e9quivalent)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B. Donn\u00e9es fournies volontairement<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Formulaire de contact :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nom<\/li>\n\n\n\n<li>Email<\/li>\n\n\n\n<li>Message<\/li>\n\n\n\n<li>\u00c9ventuels fichiers attach\u00e9s<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Compte client WooCommerce :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nom, pr\u00e9nom<\/li>\n\n\n\n<li>Adresse postale<\/li>\n\n\n\n<li>Adresse email<\/li>\n\n\n\n<li>Num\u00e9ro de t\u00e9l\u00e9phone<\/li>\n\n\n\n<li>Historique de commande<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Commande WooCommerce :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adresse de livraison<\/li>\n\n\n\n<li>Adresse de facturation<\/li>\n\n\n\n<li>Produits achet\u00e9s<\/li>\n\n\n\n<li>Montants<\/li>\n\n\n\n<li>Mode de livraison<\/li>\n\n\n\n<li>Informations transactionnelles (non bancaires)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Newsletter (Mailchimp) :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nom (si demand\u00e9)<\/li>\n\n\n\n<li>Email<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Paiements (PayPal, Klarna, Carte Bancaire)<\/strong><\/h4>\n\n\n\n<p>Nous ne stockons&nbsp;<strong>aucune donn\u00e9e bancaire<\/strong>.<br>Les prestataires peuvent collecter :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nom<\/li>\n\n\n\n<li>Email<\/li>\n\n\n\n<li>Adresse postale<\/li>\n\n\n\n<li>Moyen de paiement<\/li>\n\n\n\n<li>Identifiants de transaction<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C. Cookies marketing<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meta\/Facebook Pixel<\/li>\n\n\n\n<li>Cookies Google Ads<\/li>\n\n\n\n<li>Cookies de retargeting<\/li>\n\n\n\n<li>Cookies d\u2019analyse (Google Analytics)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>4. Finalit\u00e9s du traitement<\/strong><\/h1>\n\n\n\n<p>Vos donn\u00e9es sont utilis\u00e9es pour :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Gestion des commandes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9ation et gestion du compte<\/li>\n\n\n\n<li>Traitement et exp\u00e9dition des commandes<\/li>\n\n\n\n<li>Suivi de livraison via La Poste<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Paiement<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00e9rification des paiements<\/li>\n\n\n\n<li>Pr\u00e9vention de la fraude<\/li>\n\n\n\n<li>Gestion des remboursements<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Relation client<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9ponse aux questions<\/li>\n\n\n\n<li>Support client<\/li>\n\n\n\n<li>Gestion des retours<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Marketing (si vous y consentez)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Envoi de newsletters via Mailchimp<\/li>\n\n\n\n<li>Publicit\u00e9s personnalis\u00e9es<\/li>\n\n\n\n<li>Analyses statistiques<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Fonctionnement du site<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mesure d\u2019audience<\/li>\n\n\n\n<li>Am\u00e9lioration des performances<\/li>\n\n\n\n<li>Gestion des cookies<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>5. Base l\u00e9gale du traitement<\/strong><\/h1>\n\n\n\n<p>Selon le RGPD, le traitement repose sur :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Ex\u00e9cution d\u2019un contrat<\/h3>\n\n\n\n<p>Commande, livraison, paiement, support client<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Consentement<\/h3>\n\n\n\n<p>Newsletter, cookies marketing, cookies d\u2019analyse<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Int\u00e9r\u00eat l\u00e9gitime<\/h3>\n\n\n\n<p>S\u00e9curit\u00e9, pr\u00e9vention fraude, statistiques anonymes<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>6. Partage des donn\u00e9es<\/strong><\/h1>\n\n\n\n<p>Nous partageons uniquement les donn\u00e9es n\u00e9cessaires avec :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prestataires techniques :<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u00e9bergeur WordPress<\/li>\n\n\n\n<li>Outils d\u2019analyse (Google Analytics)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Paiements :<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PayPal<\/li>\n\n\n\n<li>Klarna<\/li>\n\n\n\n<li>Prestataire Carte Bancaire \/ Apple Pay<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Newsletter :<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mailchimp<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Livraison :<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La Poste<\/strong>\u00a0(France)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Publicit\u00e9 :<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meta \/ Facebook<\/li>\n\n\n\n<li>Google Ads<\/li>\n<\/ul>\n\n\n\n<p>Les donn\u00e9es NE SONT JAMAIS revendues.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>7. Dur\u00e9e de conservation<\/strong><\/h1>\n\n\n\n<p>Conform\u00e9ment aux normes l\u00e9gales :<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Type de donn\u00e9es<\/th><th>Dur\u00e9e<\/th><\/tr><\/thead><tbody><tr><td>Donn\u00e9es de contact<\/td><td>3 ans<\/td><\/tr><tr><td>Compte client<\/td><td>3 ans apr\u00e8s derni\u00e8re activit\u00e9<\/td><\/tr><tr><td>Donn\u00e9es de commande<\/td><td>5 ans (obligation comptable)<\/td><\/tr><tr><td>Factures<\/td><td>10 ans (obligation fiscale)<\/td><\/tr><tr><td>Cookies<\/td><td>13 mois<\/td><\/tr><tr><td>Newsletter<\/td><td>Jusqu\u2019au d\u00e9sabonnement<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>8. H\u00e9bergement des donn\u00e9es<\/strong><\/h1>\n\n\n\n<p>Le site est h\u00e9berg\u00e9 par&nbsp;<strong>WordPress<\/strong>&nbsp;(infrastructure d\u00e9pendant de l\u2019h\u00e9bergement du serveur utilis\u00e9 par votre instance).<\/p>\n\n\n\n<p>Serveurs situ\u00e9s en :&nbsp;<strong>Europe (UE)<\/strong>&nbsp;ou pays \u00e9quivalent (selon configuration institutionnelle).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>9. Vos droits<\/strong><\/h1>\n\n\n\n<p>Conform\u00e9ment au RGPD, vous avez droit \u00e0 :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Droit d\u2019acc\u00e8s<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Droit de rectification<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Droit \u00e0 l\u2019effacement<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Droit de limitation<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Droit d\u2019opposition<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Droit \u00e0 la portabilit\u00e9<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Droit de retirer votre consentement<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Droit de d\u00e9finir le sort de vos donn\u00e9es apr\u00e8s d\u00e9c\u00e8s<\/h3>\n\n\n\n<p>Vous pouvez exercer vos droits en \u00e9crivant \u00e0 :<br>\ud83d\udce9&nbsp;<strong><a>contact@maisonmatcha.fr<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>10. S\u00e9curit\u00e9<\/strong><\/h1>\n\n\n\n<p>Nous mettons en \u0153uvre des mesures pour prot\u00e9ger les donn\u00e9es :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>HTTPS<\/li>\n\n\n\n<li>Acc\u00e8s restreint aux donn\u00e9es<\/li>\n\n\n\n<li>Mots de passe s\u00e9curis\u00e9s<\/li>\n\n\n\n<li>Pare-feu et anti-malware<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>11. Cookies<\/strong><\/h1>\n\n\n\n<p>Lors de votre premi\u00e8re visite, un bandeau vous demande votre consentement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Types de cookies utilis\u00e9s :<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cookies n\u00e9cessaires au fonctionnement du site<\/li>\n\n\n\n<li>Cookies de mesure d\u2019audience (Analytics)<\/li>\n\n\n\n<li>Cookies marketing (Google Ads, Meta Pixel)<\/li>\n\n\n\n<li>Cookies WooCommerce (panier, session)<\/li>\n<\/ul>\n\n\n\n<p>Vous pouvez g\u00e9rer vos cookies via le module de consentement pr\u00e9sent sur le site.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>12. Contact<\/strong><\/h1>\n\n\n\n<p>Pour toute question relative \u00e0 la protection de vos donn\u00e9es :<br>\ud83d\udce9&nbsp;<strong><a>contact@maisonmatcha.fr<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>13. Modifications<\/strong><\/h1>\n\n\n\n<p>Cette politique peut \u00eatre mise \u00e0 jour.<br>Derni\u00e8re mise \u00e0 jour :&nbsp;<strong>2025<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>POLITIQUE DE CONFIDENTIALIT\u00c9 Derni\u00e8re mise \u00e0 jour :\u00a0 D\u00e9cembre 2025 1. Introduction La pr\u00e9sente politique de confidentialit\u00e9 d\u00e9crit la mani\u00e8re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pmarches.lpmiaw.univ-lr.fr\/wordpress3\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmarches.lpmiaw.univ-lr.fr\/wordpress3\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pmarches.lpmiaw.univ-lr.fr\/wordpress3\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pmarches.lpmiaw.univ-lr.fr\/wordpress3\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmarches.lpmiaw.univ-lr.fr\/wordpress3\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":2,"href":"https:\/\/pmarches.lpmiaw.univ-lr.fr\/wordpress3\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":540,"href":"https:\/\/pmarches.lpmiaw.univ-lr.fr\/wordpress3\/wp-json\/wp\/v2\/pages\/3\/revisions\/540"}],"wp:attachment":[{"href":"https:\/\/pmarches.lpmiaw.univ-lr.fr\/wordpress3\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}